Privacy Policy

Your privacy is important to us. This policy explains how LeadScale collects, uses, and protects your personal information.

Last updated: January 2024

Introduction & Scope

LeadScale Ltd ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.

This policy applies to all users of our website located at leadscale.cc and any subdomains, as well as all related services, applications, and platforms we provide. By using our services, you consent to the data practices described in this policy.

We regularly review and update this Privacy Policy to ensure compliance with applicable laws and to reflect changes in our practices.

Who We Are

LeadScale Ltd is a technology company headquartered in London, UK, specializing in lead generation and marketing automation solutions.

Legal Framework

This policy complies with the UK General Data Protection Regulation (UK GDPR), Data Protection Act 2018, and other applicable privacy laws.

Effective Date

This Privacy Policy became effective on January 1, 2024, and will remain in effect except with respect to any changes in its provisions in the future.

Information We Collect

We collect various types of information to provide and improve our services to you. The information we collect includes:

Personal Information

  • • Full name and contact details
  • • Email address and phone number
  • • Company information
  • • Job title and role
  • • Business address

Usage Data

  • • Browser type and version
  • • Device information
  • • IP address and location
  • • Pages visited and time spent
  • • Referrer URLs

Technical Information

  • • Cookies and tracking technologies
  • • Login credentials
  • • Preference settings
  • • Communication records
  • • Support interactions

How We Collect Information

Direct Collection

  • • Account registration and profile creation
  • • Form submissions and surveys
  • • Email communications and support requests
  • • Service usage and feature interactions
  • • Phone calls and video conferences

Automatic Collection

  • • Website analytics and tracking
  • • Server logs and error reporting
  • • Device fingerprinting and browser data
  • • Geolocation services (with consent)
  • • Third-party integrations and APIs

Primary Uses of Your Information

1

Service Delivery

Provide and maintain our lead generation services, process transactions, and deliver customer support.

2

Communication

Send service updates, respond to inquiries, and provide important notices about your account.

3

Marketing & Analytics

Analyze usage patterns, improve our services, and send marketing communications (with your consent).

4

Legal & Security

Protect against fraud, ensure security, comply with legal obligations, and enforce our terms.

How We Use Your Information

We use your personal information for legitimate business purposes that are necessary for providing our services and to enhance your experience with LeadScale.

Legal Basis for Processing

We process your personal data based on: contractual necessity (to provide services), legitimate interests (business operations), your consent (marketing communications), and legal obligations (compliance and security).

Information Sharing & Disclosure

We understand the importance of protecting your personal information and limit its sharing to specific circumstances outlined below.

When We May Share Your Information

  • Service Providers: Trusted third parties who help us operate our business (hosting, analytics, customer support)
  • Business Transfers: In connection with mergers, acquisitions, or asset sales (with continued privacy protections)
  • Consent: With your explicit consent for specific purposes not covered above

We Never Share

  • Sell Personal Data: We do not sell, rent, or trade your personal information to third parties for marketing
  • Unauthorized Sharing: We do not share your information without proper legal basis or your consent
  • Data for Advertising: We don't provide your data to advertising networks or data brokers

Data Protection Measures

All third-party service providers are carefully vetted and bound by strict confidentiality agreements and data protection obligations that meet or exceed our own standards.

GDPR Compliant
Regular Audits
Secure Encryption

Data Security & Protection

We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

SSL/TLS Encryption
Regular Security Audits
Access Controls & Authentication
Employee Training Programs

Technical Safeguards

Encryption at Rest AES-256
Encryption in Transit TLS 1.3
Multi-Factor Authentication Required
Regular Penetration Testing Quarterly

Organizational Measures

  • • Background checks for all employees
  • • Data protection impact assessments
  • • Incident response procedures
  • • Secure data deletion protocols
  • • Regular security awareness training

Your Rights & Choices

Under applicable data protection laws, you have several rights regarding your personal information. Here's how you can exercise them:

Right to Access

Request copies of your personal data and information about how we process it.

Right to Rectification

Request correction of inaccurate or incomplete personal information.

Right to Erasure

Request deletion of your personal data under certain circumstances.

Right to Restrict Processing

Request limitation of how we process your personal information.

Right to Data Portability

Receive your data in a structured, machine-readable format.

Right to Object

Object to processing of your personal data for direct marketing.

How to Exercise Your Rights

By Contacting Us

Send your request to our Data Protection Officer using the contact information provided below. Include your name, email address, and a clear description of your request.

  • • Email: [email protected]
  • • Response time: Within 30 days
  • • No fee required for most requests

What to Expect

  • We'll verify your identity before processing any request
  • We'll provide detailed information about how we handle your data
  • We'll assist with data portability and transfer requests
  • You can complain to supervisory authorities if needed

Cookie Preferences

Essential Cookies

Always Active

Required for basic website functionality and security.

Analytics Cookies

Help us understand how visitors interact with our website.

Marketing Cookies

Used to show you relevant ads and measure advertising effectiveness.

You can change your preferences at any time

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand user preferences.

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us remember your preferences and improve your experience.

Managing Your Cookies

You can control and manage cookies in several ways:

  • Browser settings and preferences
  • Our cookie consent tool (shown above)
  • Third-party opt-out tools

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

Customer Data

7 years

After account closure for legal and tax purposes

Analytics Data

26 months

For website usage analysis and improvement

Communications

3 years

Support tickets and correspondence records

Data Deletion Process

How We Delete Data

  • Secure deletion from all active databases
  • Permanent removal from backup systems
  • Anonymization of statistical data
  • Third-party service provider notifications

Exceptions to Deletion

We may retain certain information for legitimate purposes:

  • • Legal compliance and regulatory requirements
  • • Fraud prevention and security purposes
  • • Active legal disputes or investigations
  • • Payment processing and financial records
  • • Aggregated, anonymized data for analytics

International Data Transfers

Your personal information may be transferred to and processed in countries outside your country of residence. We ensure adequate protection for these transfers.

Adequacy Decisions

We transfer data to countries that have been deemed adequate by the European Commission or UK government.

Standard Contractual Clauses

We use legally approved standard contractual clauses for transfers to countries without adequacy decisions.

Countries Where We Process Data

United Kingdom
Primary Location
European Union
Adequate
United States
SCCs

Transfer Safeguards

  • EU-US Data Privacy Framework certification
  • Binding Corporate Rules for intra-group transfers
  • Approved Standard Contractual Clauses

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We'll notify you of significant changes.

Notification of Changes

1

Email Notification

Sent to your registered email address for material changes

2

Website Banner

Prominent notice on our website homepage

3

Dashboard Notice

In-app notification for active users

Effective Dates

Current Version January 1, 2024
March 15, 2023
Next Review Date January 1, 2025

Your Options

If you disagree with our changes, you can:

  • • Contact us to discuss concerns
  • • Request data deletion
  • • Close your account
  • • Withdraw consent where applicable

Contact Us

If you have any questions about this Privacy Policy or our data practices, please don't hesitate to contact us.

Email Us

Send us your questions or concerns

[email protected]

Call Us

Speak directly with our team

+44 20 7946 0958

Visit Us

Come to our London office

123 Lead Street
Financial District
London EC2V 8HR
United Kingdom

Data Protection Officer

For specific privacy inquiries and data subject rights requests

Office Hours

Monday - Friday: 9:00 AM - 6:00 PM GMT

Weekend and holiday responses may be delayed

Response Time

Standard inquiries: Within 48 hours

Data rights requests: Within 30 days

Questions About Your Privacy?

We're here to help. Contact our team for any privacy-related questions or concerns.